There has been contending views on women and men as a consumer, and we believe that it is necessary to analyze and verify who will be the upcoming consuming subject in next 10 years. Herein, using adjectives of AttrackDiff2 which analyze how people perceive the product using hedonic quality and pragmatic quality, we have conducted FGI (Focus Group Interview) on 20-25 female and male group respectively, analyzing how major consumers in 10 years perceive about current trend over the world, wearable devices. As a result of the study, we find that women tend to perceive pragmatic quality as important as men in respect of UX of wearable devices. Instead of the difference between two gender groups, there were greater gap between the individuals. Here, we suggest that stereotype on women that they are an impulsive consumer should be adjusted.
|Title of host publication||Design, User Experience, and Usability|
|Subtitle of host publication||Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings|
|Number of pages||10|
|Publication status||Published - 2015|
|Event||4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States|
Duration: 2015 Aug 2 → 2015 Aug 7
|Name||Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)|
|Other||4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015|
|Period||15/8/2 → 15/8/7|
Bibliographical noteFunding Information:
This work was supported by the MSIP (Ministry of Science, ICT and Future Planning) under the “IT Consilience Creative Program” support program supervised by the NIPA (National IT Industry Promotion Agency) (NIPA-2014-H0201-14-1002).
© Springer International Publishing Switzerland 2015.
All Science Journal Classification (ASJC) codes
- Theoretical Computer Science
- Computer Science(all)