Verification of stereotype on women observing gender difference on UX of wearable device

Hee Jae Hwang, Jung Min Lee, Da Young Ju

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

There has been contending views on women and men as a consumer, and we believe that it is necessary to analyze and verify who will be the upcoming consuming subject in next 10 years. Herein, using adjectives of AttrackDiff2 which analyze how people perceive the product using hedonic quality and pragmatic quality, we have conducted FGI (Focus Group Interview) on 20-25 female and male group respectively, analyzing how major consumers in 10 years perceive about current trend over the world, wearable devices. As a result of the study, we find that women tend to perceive pragmatic quality as important as men in respect of UX of wearable devices. Instead of the difference between two gender groups, there were greater gap between the individuals. Here, we suggest that stereotype on women that they are an impulsive consumer should be adjusted.

Original languageEnglish
Title of host publicationDesign, User Experience, and Usability
Subtitle of host publicationUsers and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings
EditorsAaron Marcus
PublisherSpringer Verlag
Pages214-223
Number of pages10
ISBN (Print)9783319208978
DOIs
Publication statusPublished - 2015 Jan 1
Event4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States
Duration: 2015 Aug 22015 Aug 7

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9187
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
CountryUnited States
CityLos Angeles
Period15/8/215/8/7

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • Computer Science(all)

Fingerprint Dive into the research topics of 'Verification of stereotype on women observing gender difference on UX of wearable device'. Together they form a unique fingerprint.

  • Cite this

    Hwang, H. J., Lee, J. M., & Ju, D. Y. (2015). Verification of stereotype on women observing gender difference on UX of wearable device. In A. Marcus (Ed.), Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings (pp. 214-223). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9187). Springer Verlag. https://doi.org/10.1007/978-3-319-20898-5_21