Virtual exhibitions and communication factors

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)


As the Internet and information and communications technology have deeply penetrated our daily lives and entered mainstream culture in our societies, the domain and roles of virtual exhibitions have expanded, making them the centre of museum activities. Such exhibitions are used as a communication medium in various areas, particularly for communication with diverse visitors. Therefore, this study was conducted to understand factors affecting visitor communication and their influences on virtual exhibitions, an interdisciplinary and integrated design field, from a macroscopic perspective through literature review. Factors affecting communication were broadly divided into personal, social, content, and environmental factors, which are individually reviewed in detail. This article develops design guidelines for systematic and theoretically grounded research on virtual exhibitions. The guidelines can also help ensure effective communication between visitors and virtual exhibitions.

Original languageEnglish
Pages (from-to)243-260
Number of pages18
JournalMuseum Management and Curatorship
Issue number3
Publication statusPublished - 2018 May 4

Bibliographical note

Funding Information:
This work was supported by the Yonsei University Future Leading Research under Grant RMS 2017-22-0050; and the National Research Foundation of Korea under Grant NRF-2017R1C1B5017719.

Publisher Copyright:
© 2018 Informa UK Limited, trading as Taylor & Francis Group.

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Visual Arts and Performing Arts
  • Tourism, Leisure and Hospitality Management


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