We take the red pill, we confront the DickTrix: online feminist activism and the augmentation of gendered realities in South Korea

Euisol Jeong, Jieun Lee

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

In recent years, the internet in South Korea has become a battleground for unprecedented gender wars. This was intensified by the emergence of Megalia, an online feminist group that was started in 2015 as a response to the misogynistic culture and discourses in male-dominated online communities. This article explores the emergence of a new form of digital feminist activism as a process through which gendered realities and feminist experiences are simultaneously augmented. We argue that female online users in Korea, by taking the online seriously as a focal site in which offline realities are not simply extended or revoked but augmented through and through, could gain a critical perspective on gender relations via the activism of fun.

Original languageEnglish
Pages (from-to)705-717
Number of pages13
JournalFeminist Media Studies
Volume18
Issue number4
DOIs
Publication statusPublished - 2018 Jul 4

All Science Journal Classification (ASJC) codes

  • Gender Studies
  • Communication
  • Visual Arts and Performing Arts

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