Well-being marketing: An ethical business philosophy for consumer goods firms

M. Joseph Sirgy, Dongjin Lee

Research output: Contribution to journalArticle

34 Citations (Scopus)

Abstract

In this article we build on the program of research in well-being marketing by further conceptualizing and refining the conceptual domain of the concept of consumer well-being (CWB). We then argue that well-being marketing is a business philosophy grounded in business ethics. We show how this philosophy is an ethical extension of relationship marketing (stakeholder theory in business ethics) and is superior to transactional marketing (a business philosophy grounded in the principles of consumer sovereignty). Additionally, we argue that well-being marketing is based on duty ethics concepts, specifically the duty of beneficence and non-maleficence. Subsequently, we show how the well-being concept guides marketing decisions for consumer goods firms.

Original languageEnglish
Pages (from-to)377-403
Number of pages27
JournalJournal of Business Ethics
Volume77
Issue number4
DOIs
Publication statusPublished - 2008 Feb 1

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All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Business, Management and Accounting(all)
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Law

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