What benefits couldn't ‘Joyn’ enjoy?: The changing role of standards in the competition in mobile instant messengers in Korea

Yongwoon Shim; Heejin Lee; Vladislav Fomin

doi:10.1016/j.techfore.2018.09.007

What benefits couldn't ‘Joyn’ enjoy? The changing role of standards in the competition in mobile instant messengers in Korea

Yongwoon Shim, Heejin Lee, Vladislav Fomin

Graduate School of International Studies

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

This case study examines the dynamics of the mobile instant messenger (MIM) market in Korea. MIMs have been disrupting traditional mobile communication services such as voice, SMS, and media content. In response to MIMs, Korean Mobile Network Operators (MNOs) jointly launched a standards-based messenger service called Joyn, which ultimately performed poorly. Focusing on Joyn, this study analyses the changing status of MNOs and their counter-strategies against MIMs in the context of the turbulent mobile services market. For the analysis, we use a co-evolutionary framework encompassing technological, market, and regulatory domains and apply a platform competition perspective. The case of the failure of Joyn has implications for MNOs and their business models/ecosystems not only in Korea but also in other parts of the world.

Original language	English
Pages (from-to)	125-134
Number of pages	10
Journal	Technological Forecasting and Social Change
Volume	139
DOIs	https://doi.org/10.1016/j.techfore.2018.09.007
Publication status	Published - 2019 Feb

Bibliographical note

Funding Information:
Vladislav Fomin acknowledges the support of the European Social Fund, Activity ‘Improvement of researchers’ qualification by implementing world-class R&D projects’ of Measure No. 09.3.3-LMT-K-712, Project No. 09.3.3-LMT-K-712-01-0173. V. Fomin also acknowledges support of University of Latvia's programme “Innovative information technologies” contract No. AAP2016/B032.Support was also received from the Institute of Convergence Science, Yonsei University.

Funding Information:
Vladislav Fomin acknowledges the support of the European Social Fund , Activity ‘Improvement of researchers' qualification by implementing world-class R&D projects' of Measure No. 09.3.3-LMT-K-712, Project No. 09.3.3-LMT-K-712-01-0173 . V. Fomin also acknowledges support of University of Latvia's programme "Innovative information technologies", contract No. AAP2016/B032 .

Publisher Copyright:
© 2018 Elsevier Inc.

All Science Journal Classification (ASJC) codes

Business and International Management
Applied Psychology
Management of Technology and Innovation

Access to Document

10.1016/j.techfore.2018.09.007

Cite this

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title = "What benefits couldn't {\textquoteleft}Joyn{\textquoteright} enjoy?: The changing role of standards in the competition in mobile instant messengers in Korea",

abstract = "This case study examines the dynamics of the mobile instant messenger (MIM) market in Korea. MIMs have been disrupting traditional mobile communication services such as voice, SMS, and media content. In response to MIMs, Korean Mobile Network Operators (MNOs) jointly launched a standards-based messenger service called Joyn, which ultimately performed poorly. Focusing on Joyn, this study analyses the changing status of MNOs and their counter-strategies against MIMs in the context of the turbulent mobile services market. For the analysis, we use a co-evolutionary framework encompassing technological, market, and regulatory domains and apply a platform competition perspective. The case of the failure of Joyn has implications for MNOs and their business models/ecosystems not only in Korea but also in other parts of the world.",

author = "Yongwoon Shim and Heejin Lee and Vladislav Fomin",

note = "Funding Information: Vladislav Fomin acknowledges the support of the European Social Fund, Activity {\textquoteleft}Improvement of researchers{\textquoteright} qualification by implementing world-class R&D projects{\textquoteright} of Measure No. 09.3.3-LMT-K-712, Project No. 09.3.3-LMT-K-712-01-0173. V. Fomin also acknowledges support of University of Latvia's programme “Innovative information technologies” contract No. AAP2016/B032.Support was also received from the Institute of Convergence Science, Yonsei University. Funding Information: Vladislav Fomin acknowledges the support of the European Social Fund , Activity {\textquoteleft}Improvement of researchers' qualification by implementing world-class R&D projects' of Measure No. 09.3.3-LMT-K-712, Project No. 09.3.3-LMT-K-712-01-0173 . V. Fomin also acknowledges support of University of Latvia's programme {"}Innovative information technologies{"}, contract No. AAP2016/B032 . Publisher Copyright: {\textcopyright} 2018 Elsevier Inc.",

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