What Contributes to the Intention of Tourism Majors in Korea to Acquire Foreign Language Skills?

Naoko Yamada, Jinmoo Heo, Sotiris Hji-Avgoustis

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Graduates with strong foreign language skills (FLS) have an advantage when applying for a job. Underpinned by the theory of planned behavior, this research aimed at examining influences on the intentions of tourism majors in a Korean university to acquire FLS. A first survey was conducted with 256 students who had completed two or more semesters in the program. A second survey was administered with 134 students who had newly entered the program. Overall, the attitudes and subjective norms were found to be significant contributors, while behavioral control appeared to be less influential in regard to the students' intentions to acquire FLS. Different interventions to influence the students' intentions to acquire FLS should be considered based on the students' enrollment periods. Effects can be larger on students within certain enrollment periods if interventions are targeted at normative beliefs, while effects may be larger on students who are new to the program if interventions highlight control beliefs.

Original languageEnglish
Pages (from-to)645-654
Number of pages10
JournalAsia-Pacific Education Researcher
Volume23
Issue number3
DOIs
Publication statusPublished - 2014 Sep

Fingerprint

foreign language
Korea
Tourism
student
semester
graduate
university

All Science Journal Classification (ASJC) codes

  • Education

Cite this

@article{ea95a5d332e94675818937b121ba3752,
title = "What Contributes to the Intention of Tourism Majors in Korea to Acquire Foreign Language Skills?",
abstract = "Graduates with strong foreign language skills (FLS) have an advantage when applying for a job. Underpinned by the theory of planned behavior, this research aimed at examining influences on the intentions of tourism majors in a Korean university to acquire FLS. A first survey was conducted with 256 students who had completed two or more semesters in the program. A second survey was administered with 134 students who had newly entered the program. Overall, the attitudes and subjective norms were found to be significant contributors, while behavioral control appeared to be less influential in regard to the students' intentions to acquire FLS. Different interventions to influence the students' intentions to acquire FLS should be considered based on the students' enrollment periods. Effects can be larger on students within certain enrollment periods if interventions are targeted at normative beliefs, while effects may be larger on students who are new to the program if interventions highlight control beliefs.",
author = "Naoko Yamada and Jinmoo Heo and Sotiris Hji-Avgoustis",
year = "2014",
month = "9",
doi = "10.1007/s40299-013-0137-2",
language = "English",
volume = "23",
pages = "645--654",
journal = "Asia-Pacific Education Researcher",
issn = "0119-5646",
publisher = "De la Salle University",
number = "3",

}

What Contributes to the Intention of Tourism Majors in Korea to Acquire Foreign Language Skills? / Yamada, Naoko; Heo, Jinmoo; Hji-Avgoustis, Sotiris.

In: Asia-Pacific Education Researcher, Vol. 23, No. 3, 09.2014, p. 645-654.

Research output: Contribution to journalArticle

TY - JOUR

T1 - What Contributes to the Intention of Tourism Majors in Korea to Acquire Foreign Language Skills?

AU - Yamada, Naoko

AU - Heo, Jinmoo

AU - Hji-Avgoustis, Sotiris

PY - 2014/9

Y1 - 2014/9

N2 - Graduates with strong foreign language skills (FLS) have an advantage when applying for a job. Underpinned by the theory of planned behavior, this research aimed at examining influences on the intentions of tourism majors in a Korean university to acquire FLS. A first survey was conducted with 256 students who had completed two or more semesters in the program. A second survey was administered with 134 students who had newly entered the program. Overall, the attitudes and subjective norms were found to be significant contributors, while behavioral control appeared to be less influential in regard to the students' intentions to acquire FLS. Different interventions to influence the students' intentions to acquire FLS should be considered based on the students' enrollment periods. Effects can be larger on students within certain enrollment periods if interventions are targeted at normative beliefs, while effects may be larger on students who are new to the program if interventions highlight control beliefs.

AB - Graduates with strong foreign language skills (FLS) have an advantage when applying for a job. Underpinned by the theory of planned behavior, this research aimed at examining influences on the intentions of tourism majors in a Korean university to acquire FLS. A first survey was conducted with 256 students who had completed two or more semesters in the program. A second survey was administered with 134 students who had newly entered the program. Overall, the attitudes and subjective norms were found to be significant contributors, while behavioral control appeared to be less influential in regard to the students' intentions to acquire FLS. Different interventions to influence the students' intentions to acquire FLS should be considered based on the students' enrollment periods. Effects can be larger on students within certain enrollment periods if interventions are targeted at normative beliefs, while effects may be larger on students who are new to the program if interventions highlight control beliefs.

UR - http://www.scopus.com/inward/record.url?scp=84905712564&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84905712564&partnerID=8YFLogxK

U2 - 10.1007/s40299-013-0137-2

DO - 10.1007/s40299-013-0137-2

M3 - Article

AN - SCOPUS:84905712564

VL - 23

SP - 645

EP - 654

JO - Asia-Pacific Education Researcher

JF - Asia-Pacific Education Researcher

SN - 0119-5646

IS - 3

ER -