As the mobile Internet has been used worldwide, cross-national differences of the mobile Internet have become an interesting issue. The objective of this study is to explore what values people were experiencing from using the mobile Internet and how the values were related to their satisfaction across different countries. To explore these differences, we propose a value structure, which is an analytic framework that consists of four different types of value components of the mobile Internet services. Based on the value structure, large-scale online surveys were conducted in Korea, Japan and Hong Kong simultaneously with the same questionnaire. Results show that value components of the mobile Internet were significantly different among the three countries. The relationships between the value structures and user satisfaction also varied across the three countries.
|Number of pages||10|
|Publication status||Published - 2003|
|Event||9th Americas Conference on Information Systems, AMCIS 2003 - Tampa, United States|
Duration: 2003 Aug 4 → 2003 Aug 6
|Conference||9th Americas Conference on Information Systems, AMCIS 2003|
|Period||03/8/4 → 03/8/6|
Bibliographical noteFunding Information:
The present research has been supported by a research grant of the Asan Foundation. Authors would like to express their appreciation to Kazuaki Naruse, Yumi Maeda, Sejoon Hong and Ka Yan Tam.
© 2003, Association for Information Systems. All rights reserved.
All Science Journal Classification (ASJC) codes
- Library and Information Sciences
- Computer Networks and Communications
- Computer Science Applications
- Information Systems