Which content types increase participation in fashion social platforms?

Eunju Ko, Eunha Chun, Sangah Song, Kyung Hoon Kim

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	297-313
Number of pages	17
Journal	Journal of Global Scholars of Marketing Science
Volume	23
Issue number	3
DOIs	https://doi.org/10.1080/21639159.2013.793503
Publication status	Published - 2013

@article{039b15e6c76f4d578fc20369cfcfcc08,

title = "Which content types increase participation in fashion social platforms?",

author = "Eunju Ko and Eunha Chun and Sangah Song and Kim, {Kyung Hoon}",

year = "2013",

doi = "10.1080/21639159.2013.793503",

language = "English",

volume = "23",

pages = "297--313",

journal = "Journal of Global Scholars of Marketing Science",

issn = "2163-9159",