Which ideas are more likely to be implemented in online user innovation communities? An empirical analysis

Mingguo Li, Atreyi Kankanhalli, Seung Hyun Kim

Research output: Contribution to journalArticle

25 Citations (Scopus)

Abstract

Online user innovation communities are increasingly being deployed by firms to garner innovation ideas from customers or users. However, very few ideas from such communities are successful in getting selected for implementation by the host firm. Given the limited understanding of the phenomenon, this study examines the determinants of firms' implementation of customers' ideas from user innovation communities. Drawing on theories of message persuasion and cognitive overload, we develop a conceptual model to explain how the likelihood of idea implementation is affected by the characteristics of its contributor as well as the characteristics of a submitted idea and its presentation. Specifically, we study the effects of the contributor's prior participation and prior implementation rate, as well as the idea's popularity, length, and supporting evidence on the idea's implementation likelihood. Our model is validated through logistic regression on a secondary dataset of 19,964 user ideas collected from two large user innovation websites, Salesforce.com IdeaExchange and Dell IdeaStorm. The results show significant impacts of these characteristics on idea implementation likelihood and also reveal important differences in their effects for hybrid (i.e., Dell IdeaStorm) versus professional (i.e., Salesforce.com IdeaExchange) user innovation communities.

Original languageEnglish
Pages (from-to)28-40
Number of pages13
JournalDecision Support Systems
Volume84
DOIs
Publication statusPublished - 2016 Apr 1

Fingerprint

Innovation
Persuasive Communication
Logistic Models
Logistics
Websites
User innovation
Empirical analysis
User Innovation

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Information Systems
  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)
  • Information Systems and Management

Cite this

@article{7da28a409ace4adab970c81cdb906cc1,
title = "Which ideas are more likely to be implemented in online user innovation communities? An empirical analysis",
abstract = "Online user innovation communities are increasingly being deployed by firms to garner innovation ideas from customers or users. However, very few ideas from such communities are successful in getting selected for implementation by the host firm. Given the limited understanding of the phenomenon, this study examines the determinants of firms' implementation of customers' ideas from user innovation communities. Drawing on theories of message persuasion and cognitive overload, we develop a conceptual model to explain how the likelihood of idea implementation is affected by the characteristics of its contributor as well as the characteristics of a submitted idea and its presentation. Specifically, we study the effects of the contributor's prior participation and prior implementation rate, as well as the idea's popularity, length, and supporting evidence on the idea's implementation likelihood. Our model is validated through logistic regression on a secondary dataset of 19,964 user ideas collected from two large user innovation websites, Salesforce.com IdeaExchange and Dell IdeaStorm. The results show significant impacts of these characteristics on idea implementation likelihood and also reveal important differences in their effects for hybrid (i.e., Dell IdeaStorm) versus professional (i.e., Salesforce.com IdeaExchange) user innovation communities.",
author = "Mingguo Li and Atreyi Kankanhalli and Kim, {Seung Hyun}",
year = "2016",
month = "4",
day = "1",
doi = "10.1016/j.dss.2016.01.004",
language = "English",
volume = "84",
pages = "28--40",
journal = "Decision Support Systems",
issn = "0167-9236",
publisher = "Elsevier",

}

Which ideas are more likely to be implemented in online user innovation communities? An empirical analysis. / Li, Mingguo; Kankanhalli, Atreyi; Kim, Seung Hyun.

In: Decision Support Systems, Vol. 84, 01.04.2016, p. 28-40.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Which ideas are more likely to be implemented in online user innovation communities? An empirical analysis

AU - Li, Mingguo

AU - Kankanhalli, Atreyi

AU - Kim, Seung Hyun

PY - 2016/4/1

Y1 - 2016/4/1

N2 - Online user innovation communities are increasingly being deployed by firms to garner innovation ideas from customers or users. However, very few ideas from such communities are successful in getting selected for implementation by the host firm. Given the limited understanding of the phenomenon, this study examines the determinants of firms' implementation of customers' ideas from user innovation communities. Drawing on theories of message persuasion and cognitive overload, we develop a conceptual model to explain how the likelihood of idea implementation is affected by the characteristics of its contributor as well as the characteristics of a submitted idea and its presentation. Specifically, we study the effects of the contributor's prior participation and prior implementation rate, as well as the idea's popularity, length, and supporting evidence on the idea's implementation likelihood. Our model is validated through logistic regression on a secondary dataset of 19,964 user ideas collected from two large user innovation websites, Salesforce.com IdeaExchange and Dell IdeaStorm. The results show significant impacts of these characteristics on idea implementation likelihood and also reveal important differences in their effects for hybrid (i.e., Dell IdeaStorm) versus professional (i.e., Salesforce.com IdeaExchange) user innovation communities.

AB - Online user innovation communities are increasingly being deployed by firms to garner innovation ideas from customers or users. However, very few ideas from such communities are successful in getting selected for implementation by the host firm. Given the limited understanding of the phenomenon, this study examines the determinants of firms' implementation of customers' ideas from user innovation communities. Drawing on theories of message persuasion and cognitive overload, we develop a conceptual model to explain how the likelihood of idea implementation is affected by the characteristics of its contributor as well as the characteristics of a submitted idea and its presentation. Specifically, we study the effects of the contributor's prior participation and prior implementation rate, as well as the idea's popularity, length, and supporting evidence on the idea's implementation likelihood. Our model is validated through logistic regression on a secondary dataset of 19,964 user ideas collected from two large user innovation websites, Salesforce.com IdeaExchange and Dell IdeaStorm. The results show significant impacts of these characteristics on idea implementation likelihood and also reveal important differences in their effects for hybrid (i.e., Dell IdeaStorm) versus professional (i.e., Salesforce.com IdeaExchange) user innovation communities.

UR - http://www.scopus.com/inward/record.url?scp=84980053076&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84980053076&partnerID=8YFLogxK

U2 - 10.1016/j.dss.2016.01.004

DO - 10.1016/j.dss.2016.01.004

M3 - Article

AN - SCOPUS:84980053076

VL - 84

SP - 28

EP - 40

JO - Decision Support Systems

JF - Decision Support Systems

SN - 0167-9236

ER -