Why do people take to the streets? Understanding the multidimensional motivations of protesting publics

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This study enhances our understanding of protesting publics by exploring the motivations that trigger individuals to take part in protests. This study used 22 in-depth interviews for one case and 25 in-depth interviews for another to investigate why individuals participate in anti-government protests. At the collective level, individuals participated in protests to communicate with and warn their governments; at the individual level, protestors expected to learn through active participation, gain personal satisfaction, and vent their emotions. This study contributes to public relations theory and practices specific to government public relations.

Original languageEnglish
Pages (from-to)501-513
Number of pages13
JournalPublic Relations Review
Issue number4
Publication statusPublished - 2018 Nov


All Science Journal Classification (ASJC) codes

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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