Abstract
This study explored an expanded definition and motivations for binge-watching behavior. In addition to the number of episodes, the amount of time, frequency, and engagement in binge-watched programs were considered for the binge-watching definition. Study findings revealed that over half of the respondents of this study were light binge viewers. In addition, among a total of seven motivations identified in literature, only the entertainment motivation is a significant predictor of binge watching for those with a low level of binge watching, while both passing time and entertainment were found to be significant predictors for those with a high level of binge watching.
| Original language | English |
|---|---|
| Pages (from-to) | 408-426 |
| Number of pages | 19 |
| Journal | Journal of Broadcasting and Electronic Media |
| Volume | 62 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2018 Jul 3 |
Bibliographical note
Publisher Copyright:© 2018, © 2018 Broadcast Education Association.
All Science Journal Classification (ASJC) codes
- Communication