TY - GEN
T1 - Will the Internet channel lead to disintermediation?
AU - Gyoo, Gun Lim
AU - Weon, Sang Yoo
AU - Jungwoo, Lee
PY - 2007
Y1 - 2007
N2 - The explosive growth in Internet usage has changed the ways companies do business. One of the most frequently discussed effects of the emergence of the Internet channel has been dis intermediation. The purpose of this paper is to investigate whether the growing e-business armed with the Internet channel will lead to disintermediation. This research question is explored within a game theoretic model capturing the fundamental difference between the physical store and the Internet channel. The model also captures the heterogeneity in buyer preference for the Internet channel as well as that for the physical store. The closed form equilibrium solutions of the model reveal a negative incentive of distntermedtation. The intuitions and implications are discussed.
AB - The explosive growth in Internet usage has changed the ways companies do business. One of the most frequently discussed effects of the emergence of the Internet channel has been dis intermediation. The purpose of this paper is to investigate whether the growing e-business armed with the Internet channel will lead to disintermediation. This research question is explored within a game theoretic model capturing the fundamental difference between the physical store and the Internet channel. The model also captures the heterogeneity in buyer preference for the Internet channel as well as that for the physical store. The closed form equilibrium solutions of the model reveal a negative incentive of distntermedtation. The intuitions and implications are discussed.
UR - http://www.scopus.com/inward/record.url?scp=49049104578&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=49049104578&partnerID=8YFLogxK
U2 - 10.1109/ICCIT.2007.4420620
DO - 10.1109/ICCIT.2007.4420620
M3 - Conference contribution
AN - SCOPUS:49049104578
SN - 0769530389
SN - 9780769530383
T3 - 2007 International Conference on Convergence Information Technology, ICCIT 2007
SP - 2461
EP - 2466
BT - 2007 International Conference on Convergence Information Technology, ICCIT 2007
T2 - 2nd International Conference on Convergent Information Technology, ICCIT 07
Y2 - 21 November 2007 through 23 November 2007
ER -