Will the Internet channel lead to disintermediation?

Gun Lim Gyoo, Sang Yoo Weon, Lee Jungwoo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The explosive growth in Internet usage has changed the ways companies do business. One of the most frequently discussed effects of the emergence of the Internet channel has been dis intermediation. The purpose of this paper is to investigate whether the growing e-business armed with the Internet channel will lead to disintermediation. This research question is explored within a game theoretic model capturing the fundamental difference between the physical store and the Internet channel. The model also captures the heterogeneity in buyer preference for the Internet channel as well as that for the physical store. The closed form equilibrium solutions of the model reveal a negative incentive of distntermedtation. The intuitions and implications are discussed.

Original languageEnglish
Title of host publication2007 International Conference on Convergence Information Technology, ICCIT 2007
Pages2461-2466
Number of pages6
DOIs
Publication statusPublished - 2007 Dec 1
Event2nd International Conference on Convergent Information Technology, ICCIT 07 - Gyongju, Korea, Republic of
Duration: 2007 Nov 212007 Nov 23

Publication series

Name2007 International Conference on Convergence Information Technology, ICCIT 2007

Other

Other2nd International Conference on Convergent Information Technology, ICCIT 07
CountryKorea, Republic of
CityGyongju
Period07/11/2107/11/23

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Communication
  • Information Systems and Management

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    Gyoo, G. L., Weon, S. Y., & Jungwoo, L. (2007). Will the Internet channel lead to disintermediation? In 2007 International Conference on Convergence Information Technology, ICCIT 2007 (pp. 2461-2466). [4420620] (2007 International Conference on Convergence Information Technology, ICCIT 2007). https://doi.org/10.1109/ICCIT.2007.4420620